Top Trending and Best Selling Products on Amazon in 2024

Sanidhya Negi / July 25, 2024

On This Page:

In India, Amazon’s e-commerce market is enormous. As one of the most visited and searched websites on the internet, it offers seamless processes for both customers and sellers in receiving and sending products.

With a vast array of options available, it can be overwhelming for users to decide what to purchase. However, focusing on the most selling products on Amazon can guide sellers in offering top selling items and maximizing profits. Whether you’re looking to expand your business or reach a global audience, Amazon is the ideal platform. Let’s explore some of the trending products on Amazon and discover what’s popular these days. 

15 Most Selling Products on Amazon

There are several categories with over a million products on Amazon. Here are the top most trendy categories that can be sold online on Amazon. 

Clothing & Fashion

Fashion is a constant and unbeatable section. It is one of the trendiest categories, with new trends emerging every few weeks. The most dominant line of products is clothing, whether for men, women, or kids. A report indicates that the fashion category commands a significant market share and accounts for about 27% across various e-commerce segments. On Amazon, everyday more than 20 lakhs units of clothes are sold. The clothing sector consistently features among the most selling products on Amazon which makes it one of the top selling items on the platform. Trending products on Amazon often include the latest fashion pieces that highlights the sector’s profitability in any e-commerce market. 

In clothing category, Amazon has products like:

• Formal clothing 
• Traditional clothing
• Dresses 
• Sportswear 
• Baby Apparels

Accessories 

Accessories is another category that is gaining popularity day by day, especially among women of all ages, and now men are taking an interest in this category as well. Due to high demand, if you are planning to sell your products on Amazon in this category, make sure you offer the best price and quality. Accessories are frequently among the trending products on Amazon, demonstrating their increasing appeal and market potential. This category includes:

• Earrings 
• Necklaces
• Bracelets 
• Bangles 
• Rings 

Beauty & Personal Care 

People these days have started shifting to skincare, haircare, and beauty. It has become a nightly regime for girls before they go to bed. Considering environmental concerns and the desire for healthy skin, they are looking for paraben-free and sulfate-free products that are also organic in nature. These preferences have made such skin care products among the top selling items on Amazon. Over 2.5 lakhs of beauty products are sold daily on Amazon. The annual growth potential in this category is more than 30% and during festive seasons beauty products grow by 1.5 times. Some examples are mentioned below: 

• Lotions
• Scrubs
• Face mask
• Other bathing products 
• Professional Beauty
• Makeup
• Fragrance
• Hair Care
• Gift boxes & sets

Books 

The category of books is getting increasingly popular, whether it is fiction or nonfiction. Amazon has sold more than 28 million books across India. To sell books on Amazon is easy; you only need to know which niche and author are trending at the present time. Books are among the best selling items on Amazon, reflecting their enduring appeal among book lovers. More than 70,000 books are sold on average everyday and over 3000 everyday on Amazon. 

Different book varieties are:- 

• Romance books
• Gothic books
• Classical books 
• Science fiction books 
• Vernacular Language Book
• School Books

Toys and Games 

Amazon is India’s largest toy store, shipping over 800,000 toys monthly. Sales soar during the holiday season. The demand for video games, toys, and educational games keeps growing because they entertain and educate kids. About 51% of buyers choose Amazon for their toy shopping. Many TV shows also introduce the toys of their characters once the show or a movie becomes popular. The best-selling toys and games on Amazon are:

• Car games
• Dolls 
• Bike racing game 
• Remote control game 
• Model building kits 

Home Products 

More than 1 lakh units of home products are sold per day on Amazon. If you are a supplier, wholesaler, or retailer, this is the best opportunity for you to make a brand name in this e-commerce market by selling products on Amazon. These days, people are highly interested in purchasing every decorative piece they see online. Home products are often among the trending products on Amazon. These products are:

• Photo frames 
• Statue pieces 
• Designer stools
• Side tables 
• Plant stands

Fitness Equipment

These days, people are becoming so health conscious that they have started going to the gym and practicing yoga. This helps them take better care of their health, and they are now focused on buying gym appliances online. Gym equipment is frequently among the top selling products on Amazon and often features as trending products on Amazon, emphasizing the growing demand for fitness and wellness. These appliances are:- 

• Dumbbells
• Treadmill 
• Jump roles
• Headbands 
• Yoga mats 

Medical Equipment 

These days, the product-related medical segment is also emerging, with many doctors preferring to buy these appliances online. They often find better rates than those offered by the top brands. Medical equipment frequently appears among the top-selling items on Amazon, which shows its growing popularity and accessibility. Over 5,00,000 medical equipment are shipped on Amazon and it has a whopping 200% annual growth potential. Such equipment are:

• Blood pressure monitor 
• Surgical tables 
• Ventilator 
• Nebulizers
• Patient monitors 
• Surgical Gowns
• Gloves
• Diagnostics & Screening tools such as Stethoscope & Pen Lights 
• Syringe & Needle Set
• CPAP Equipment

Kitchenware 

Kitchen accessories and products have become one of the widely sold categories on Amazon. Over 1 lakh kitchen products are sold on Amazon daily and this category sees a 50% annual growth potential. During festive seasons, the sale of kitchenware increases by 3 to 15 times. The major items regarding kitchens that are sold on this platform are:

• Rolling pin 
• Chopping board 
• Food storage containers 
• Stove 
• Water Purifier
• Water Heater
• Pressure Cookers
• Mixer Grinder
• Juicer
• Cook Tops
• Lunch Boxes

Pet supplies 

Amazon is known to be the largest online market for pet care products. Whether it is their clothes, litter trays, or pet food. Everything is available in different sizes and brands. Some products are:

• Pet Hair remover 
• Cat window hanging bag 
• Pet food 
• Hygiene Products 
• Automatic pet feeder 

Garden and Outdoor Products

People are increasingly becoming fond of nature, leading them to buy gardening equipment. This trend is especially common among those aged 30 and above. Many customers seek to enhance their gardens and outdoor areas with high-quality, stylish, and readily available products, making Amazon an ideal choice. As a result, gardening tools and accessories have become top-selling items on Amazon. These equipments include: 

• Outdoor dining 
• Barbeque 
• Fire pits 
• Storage housing 
• Plants and seeds 

Grocery Items

Customers enjoy buying organic food, snacks, drinks, candies, and spices from Amazon. Every day, more than 60,000 grocery items are sold, making them some of the top-selling products on Amazon. This category sees a yearly growth of over 75% on Amazon India, consistently ranking among the most selling products on the platform. These foods include:

• Granola bars
• Cereals 
• Protein bars
• Organic tea and honey 
• Oil & Ghee
• Food Grains & Pulses
• Gifting Itemd
• Snacks

Watches 

Amazon sells more than 15,000+ watches every day. Watches are the best and the simplest way to make an impression and give a signature look to the whole attire. Whether the watch has a digitalized format or a simple and sleek design, watches go with everything. Some of the types of watches sold on Amazon are Casual, Formal, Couple, and Touchscreen watches. During events and festive sales, a 4 to 6 times growth in sales of digital and chronograph watches is observed on Amazon. Some top selling watch brands on Amazon are:- 

• G-shock
• Fastrack  
• Casio
• Timex 

Home Entertainment 

Amazon offers great discounts during the end of months or their other seasonal time. The demand for home entertainment is increasing, making it one of the trending product categories on Amazon. These products are:

• Home theatre 
• TV 
• Projectors 
• Appliances 

Electronics 

Amazon offers the best rates and deals on their electronic appliances, which have always been in high demand. As per the PPRO report, electronics and media dominate the e-commerce market with a significant 34% market share. These electronics are among the best selling items on Amazon and consistently rank as some of the highest selling products on the platform. In electronics, over 6,00,000 headphones are sold on Amazon every month. Some of these electronics are:

• Mobiles 
• Laptops 
• AC
• Refrigerator 
• Headphones

Amazon’s Best Sellers List

Amazon has a dedicated list called “best sellers” which is updated frequently according to the historical sales of every item sold on Amazon. The metric which calculates this list is called Amazon Best Sellers Rank (BSR). It indicates how well a product is selling on Amazon compared to others in the same category. The ranking is based on sales data, with recent sales having a bigger impact. BSR scores update several times daily, and top-selling products are featured on the Amazon Best Sellers list.

When you list a product in a featured category, the BSR score appears on the product page after it starts selling. The BSR score changes based on the product sold compared to other products in the same category. While Amazon Best Sellers List shows overall sales performance, it doesn’t show how well a product is selling in relation to similar ones. 

How To Find Top Selling Products on Amazon 

To find the most selling products on Amazon, always start with thorough research. Analyze what’s currently trending and what has fallen out of favor, as trends can change quickly. Here’s a simple guide:

Explore the Best Sellers List: The Amazon Best Sellers list ranks the most popular products based on sales. By browsing through relevant departments and item types, you can measure the potential of your product ideas. This list updates frequently, so check back often to stay informed and adjust your procurement strategy accordingly.

Analyze Best Seller Rank (BSR): Each product’s BSR indicates its demand within its category. To manually research, type product keywords into the Amazon search bar and review the results on the first page. In the product listing’s Product Information section, note the BSR for insights. Products may have multiple BSRs if they appear in various categories.

Monitor Movers & Shakers: The Amazon Movers & Shakers list highlights products with the most significant sales rank over the past 24 hours and is updated hourly. By exploring this list, you can discover the top 100 trending products, observe how much their sales rank has increased, view previous rankings, read customer reviews, and check pricing ranges.

Observe Hot New Releases: If you have a new product idea, then Amazon has a page called “Amazon Hot New Releases” that offers hourly updates on the performance of new products. This tool helps you understand how similar items are doing in the market.

Utilize Product Opportunity Explorer Tool: This is a valuable tool offered by Amazon for detailed analytics on trending products in various niche. It provides insights into customer purchasing behavior, reviews & ratings, seasonality of the product, search volume & growth, average units sold, average pricing, the number of sellers in a particular category, and product launch dates. 

Conclusion 

The best selling products on Amazon are ever-changing and lasting when it comes to the market. Here competition is tough and high. This is why it is important for you to first research your niche properly without any hurry. 

As a seller, it becomes your moral responsibility to provide valuable and quality service to the customers. To be successful, this has to be the priority only then a brand becomes a giant in the market.