How Can Google Ads Help To Get More Traffic?
Advertisements are the most critical aspect for ecommerce businesses, without running ad campaigns and adapting a proper marketing strategy that can ensure genuine Leeds and conversions. There are many ways and many through which an ecommerce, advertise about their products and services. Right marketing strategies along with targeting the right audience is possible with proper planning. In addition, different platforms enable ecommerce entrepreneurs to advertise their brands.
What Are Google Ads?
Google offers ads campaigns that help many businesses to run different ad campaigns and bring in more conversions and traffic to their website and application.
Google ads offer different types of websites, which are-
- Pay per click
- Cost per thousand
- Site targeted advertising for texts
- Banners and media ads
- Google ads also offer to promote local, national, & international advertisement facilities
Google ads is one way that will help you to grow your business instantly. You can get in front of the right customer through google ads of your business; you can reach to the customer who are looking for the products and services you are offering, Google is one of the most popular search engines where different products, services, and other things are search by different users. To meet the customer’s need for different services and products, the ecommerce runs their google ad campaigns. The ads appear on google when someone searches for the same thing you have or offer. These Google ads appear almost everywhere, despite where the customer is searching for them on desktops or mobiles. So, a google arrangement at the right time will bring more Leeds and ensure the conversions for your e-commerce.
You can get the results according to your need through google ads-
- Bring more website visits- Get more online sales, booking, or mailing list signups with the google ads, get people directly on your website through the ad campaigns.
- Get more phone calls- increase the calls for your services; the google ads feature your phone number and click to call the button. To get more customers.
- Increase customer visits to your store- Google ads campaign will let you bring more customers visiting your ecommerce store and checking the products and services you are offering.
- More app installations- Google ads will enable you to get more app installations; you can directly access more app installations through the right customers.
How Google Ads Help To Get More Traffic?
Google is most popular search engines globally. It has over 70% of the search in market shares and captures almost 85% of cell phone traffic. However, if you are not already advertising your/ business on Google ads, you miss hundreds of warms and genuine leads.
Paid ads bring results more quickly than SEO-
It takes years to derive results from the organic search result. At the same time, the Google ads or PPCA campaigns can immediately shoot up your business and ensure that your business is getting more traffic. This is because most users go to the website, which appears on the first result page on google. So, Google ads show all the ads on the first two pages, and it will automatically bring in more traffic to your website. Paid google ads gives results quicker than the SEO.
Remarketing capabilities-
Google ads instantly enable you to target even those who have earlier visited your website and let you get those people back who have shown interest in your products and services earlier. Remarketing of your eCommerce allows you to bring the click-through audience to your website and generate warm leads.
Easily control and measure the campaigns-
Google ads offers the best system which enable you to manage all your campaigns and easily control them effectively. You do not need to put effort into getting control over all your running campaigns. You can see who clicked on your ads, suggest your best keywords, how much lead has a cost, how many leads are generated by an ad. All this information will become highly beneficial for you to manage your campaigns.
Increase your brand awareness-
Through a google ads campaign, you can reach a great number of people, and there are two million websites, videos, and apps which reach over 90% of the users in the world. Using the right ad campaigns will bring in more brand awareness for your e-commerce store.
Beat your competitors-
Google ads is one of the highly recommended strategies which can help you to drive crazy traffic to your website. You can reach higher ranks on google and get your brand a beating place for all your competition. Adapt the right strategies to run your google ads and beat your competition.
How Much Do Google Ads Costs?
Google ad costing depends upon the budget cap you set for your ecommerce ads. Never pay extra than the budget you have set up for your ads campaign.
Keep in mind these points-
- Set a budget cap- Set a budget cap for your business ad campaign and don’t pay extra. Spend within the limit you have set up.
- Stay flexible- You don’t need to make any commitments; stay flexible with your ad campaigns. You can stop and start them anytime you want according to your business need.
- Pay for results- Only pay google ads when customers take any action through the ad, call your business, visit your store, or any other authorized activity.
You can even contact the google experts to understand the right budget you need to set up for your google ads campaign.
Final thoughts
Google ads can be a handful and easy option to get the right traffic for your website. It will not take years for you to create your brand awareness, just some time to shoot up the results for your website.
