Best Shark Tank Products 2024

Sanidhya Negi / August 9, 2024

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After years of reality shows showcasing artistic talents, “Shark Tank” arrived to spotlight innovation and entrepreneurship. The Indian version of this American show, has captured the nation’s attention, and for good reason. Entrepreneurs pitch their groundbreaking ideas to a panel of savvy investors, known as Sharks, hoping to secure funding. This platform has introduced some truly remarkable products. 

Whether you’re looking for cutting-edge tech or everyday essentials, Shark Tank India products have proven their worth. In this blog, we’ll delve into the best Shark Tank products in India for 2024,  that are innovative, reliable, and have made a significant market impact.

20 Best Products of Shark Tank

Many businesses and startups come to Shark Tank India to pitch their products or services. However, not everyone gets the funding from Sharks. So, here is the list of 20 Shark Tank’s most successful products. 

Snitch

Snitch is a Men’s fashion and clothing brand that manufactures and sells stylish and trendy clothes for men through online websites. It was founded by Siddarth Dungarwal in 2019. This company was started with an aim to address the men’s fashion problem. During the time it came to Shark Tank, Snitch already had reached a 100 crore valuation. Initially, Snitch was a B2B company but after Covid pandemic hit, the company’s business model had to be restructured and turned into a D2C brand. Soon, started gaining customers and got 2000 orders daily.

Shark Tank Deal: INR 1.5 crore for 1.5% equity

No. of Sharks Who Invested: Namita Thappar, Vinita Singh, Peyush Bansal, Aman Gupta, and Anupam Mittal

Shark Tank Season: 2

Bummer

Bummer is a D2C innerwear brand aimed to serve over 200 million digital millennials in India. It was founded in 2020 by Sulay Lavsi. Bummer is known to innovate the softest, most sustainable fabric for making ultra-lightweight underwear. Each piece of their undies weighs not more than 60 grams and sports bold colors and fun prints. Apart from receiving funding from Shark Tank, Bummer received funding of INR 9.25 crores from Zerodha’s Nikhil Kamath.

Shark Tank Deal: INR 75 Lakhs for 7.5% equity

No. of Sharks Who Invested: Namita Thappar and Aman Gupta

Shark Tank Season: 1

Nuutjob

Nuutjob is a male intimate hygiene product brand that was started in 2021 by two sisters, Ananya Maloo and Anushree Maloo with an initial investment of INR 5 Lakhs. Nuutjob was inspired by the challenges men face in maintaining good hygiene and the fact that male hygiene is often overlooked and rarely discussed. Every product of this brand is cruelty-free, paraben-free, sulfate-free, and totally made in India. Their product range includes intimate wash, deodorizer, intimate moisturizer, perfumes, liquid powder, hair removers, and much more.

Shark Tank Deal: INR 25 Lakhs for 20% equity

No. of Shark Who Invested: Namita Thappar, Aman Gupta, and Peyush Bansal

Shark Tank Season: 1

Skippi Ice Pops

Skippi Ice Pops is a Hyderabad-based innovative ice pop company. It was started by a couple, Ravi and Anuja Kabra in 2015 who have 17 years of experience in the F&B industry. The company produces and sells natural, organic, and delicious ice pops in various flavors and uses only natural ingredients such as organic fruits, vegetables, and herbs, free from artificial colors, flavors, and preservatives. After getting the deal from Shark Tank, Skippi Ice Pops’ revenue increased by 40x and monthly sales increased to 2 to 2.8 crores.

Shark Tank Deal: INR 1.2 crore for 18% equity

No. of Shark Who Invested: Aman Gupta, Ashneer Grover, Anupam Mittal, Namita Thapar, Vineeta Singh, and Piyush Bansal

Shark Tank Season: 1

Zoff 

Zoff is a D2C food brand that started its journey with a wide variety of Indian and exotic spices. It was founded in 2018 by two brothers Akash Agrawal and Ashish Agrawal. They are the only player in the spices industry using cool grinding technology, which grinds spices at low temperatures in a fully automated plant. To ensure the spices stay fresh and retain all their properties, they use ‘Zip Lock Packaging’ with four layers. Zoff is available on notable e-commerce sites such as Flipkart, Amazon, and Big basket.

Shark Tank Deal: INR 1 crore for 2% equity

No. of Shark Who Invested: Aman Gupta

Shark Tank Season: 2

Hammer

Hammer is an Indian D2C and FMEG brand that was founded in 2019 by Rohit Nandwani. The company sells wireless earbuds, headphones, earphones, and smartwatches. Hammer claims to sell the best of tech at pocket-friendly rates. They have a range of electronic products such as smartwatches with calling features, truly wireless earbuds, wireless headphones, electric toothbrushes in various models like Hammer Ultraflow and Hammer Flow, and a range of stylish and functional accessories. Hammer’s website traffic witnessed a phenomenal 500% increase and revenue tripled from INR 70 Lakhs to INR 2 crores after getting featured on Shark Tank.

Shark Tank Deal: INR 1 crore for 40%

No. of Shark Who Invested: Aman Gupta

Shark Tank Season: 1

BeyondSnack

BeyondSnack is a Kerala-based banana chips brand that comes under the D2C, Snacking, and FMCG-Retail sectors. It was founded by Manas Madhu, Gautam Raghuraman, and Jyoti Rajguru in 2020. Beyond Snack stands out in the industry with its authentic banana chips in various flavors, transforming traditional snacking. They claim to make the tastiest banana chips in the world by using 100% authentic Kerala bananas. Recently, Beyond Snack raised an additional $3.5 million in a funding round led by Nabventures, a fund backed by the National Bank for Agriculture and Rural Development (NABARD). 

Shark Tank Deal: INR 50 lakhs for 2.5% equity

No. of Shark Who Invested: Aman Gupta and Ashneer Grover

Shark Tank Season: 1

CosIQ

CosIQ is a molecular skincare brand founded by Kanika Talwar and Angad Talwar in 2021. It offers scientifically backed skincare products that are both effective and affordable. The founders spent a year researching and formulating their products before launching. CosIQ provides cutting-edge and smart formulations that deliver safe results and mainly target Gen Z. The global Beauty and Personal Care market is a massive $580 billion industry, with the Indian skincare market valued at $7.6 billion. CosIQ stands out in this sector as a leading Indian brand with in-house formulations and clinically proven, result-oriented products.

Shark Tank Deal: INR 50 Lakhs

No. of Shark Who Invested: Anupam Mittal and Vineeta Singh

Shark Tank Season: 1

Namhya Food

Namhya Food is a Jammu-based Ayurvedic Food brand. It was founded in 2019 by Ridhima Arora. They use only natural blends, avoiding preservatives, vegetable oils, and added sugars. Namhya Foods offers a variety of products, including Ayurvedic teas, instant breakfasts, healthy snacks, heart tea, green tea, Kashmiri saffron, almond milk, and PCOS tea. After appearing on Shark Tank, their sales increased by 6x. The brand’s goal is to promote preventive healthcare through its Ayurvedic offerings.

Shark Tank Deal: INR 50 Lakhs for 10% equity and INR 50 Lakhs in debt

No. of Shark Who Invested: Aman Gupta

Shark Tank Season: 1

Sharma Ji Ka Atta

Sharma Ji Ka Atta, featured on Shark Tank India Season 2, is renowned for its high-quality, stone-ground wheat and other flours. It was founded by Sangeeta and Prabhakar Sharma in 2015 and their USP is freshly milled atta according to the customer preference. They aim to offer solutions for those seeking lower adulteration, healthier options, and reduced chemical content in their daily diet. Currently Sharma Ji Ka Atta has 40 types of flour. They use recyclable, vacuum-sealed packaging to ensure the ingredients stay safe until they reach their customer. Other products listed on their website are white sesame oil, cold pressed oil, and chakli premix.

Shark Tank Deal: INR 40 Lakhs for 20% equity

No. of Shark Who Invested: Anupam Mittal

Shark Tank Season: 2

Beyond Water

Beyond Water Electrolytes is India’s first liquid water enhancer, founded by Devang and Shachi Singhania in 2021. These enhancers help balance pH levels, re-energize your body, and regulate muscle contraction. The product comes in a 100 mL palm-sized squeeze bottle, perfect for traveling. Beyond Water uses natural colors and flavors, such as turmeric extracts for Mango Peach and cold-pressed orange peel for zesty orange flavor. They use potassium and sodium salts to replenish lost electrolytes and fluids, ensuring you stay hydrated and energized.

Shark Tank Deal: INR 75 Lakhs for 15% Equity

No. of Shark Who Invested: Namita Thappar and Aman Gupta

Shark Tank Season: 1

Blue Tea

Blue Tea is an Ayurvedic tea brand founded by Sunil Saha and Nitesh Singh. They use the freshest herbs, which are carefully sundried to make their tea. Blue Tea is changing the traditional tea industry setup from colonial times in India. Remarkably, 90% of the farmers working with Blue Tea are women. The brand operates across India and in 11 other countries, including the United States. Blue Tea has become India’s top online herbal tea brand and is quickly growing as a leading direct-to-consumer (D2C) brand. Since appearing on Shark Tank, Blue Tea has experienced significant growth, reaching a monthly revenue of INR 5 crores as of March 2024.

Shark Tank Deal: INR 75 Lakhs for 1% equity

No. of Shark Who Invested: Aman Gupta

Shark Tank Season: 2

Sassy Bar

The Sass Bar is a one-of-a-kind startup that creates handmade soaps that look and smell like delicious desserts. Founded by Rishika Nayak Shetty in 2019, the company follows a B2C model and offers a variety of soaps shaped like cupcakes, doughnuts, and macarons. Their products are known for being paraben-free, cruelty-free, vegan, and handmade, using high-quality ingredients like cocoa and shea butter. The brand has gained popularity for its creative and fun approach to body care.

Shark Tank Deal: INR 50 Lakhs for 35% equity

No. of Shark Who Invested: Anupam Mittal and Ghazal Alagh

Shark Tank Season: 1

Altor Smart Mobility

Altor Smart Mobility is a startup in the automotive industry that creates smart helmets for two-wheeler riders. Founded in 2018 by Shamik Guha, Sayan Tapadar, Muhammad Bilal Shakil, and Anirban Datta Gupta, the company aims to offer quick assistance to those involved in two-wheeler accidents. These helmets are BLE Certified, feature USB Connectivity, have long battery life, and are lightweight and comfortable. Designed in India, they provide real-time information and protection, significantly enhancing road safety for riders.

Shark Tank Deal: INR 50 Lakhs for 7% equity

No. of Shark Who Invested: Namita Thappar and Aman Gupta

Shark Tank Season: 1

Ariro Toys

Ariro Toys is India’s top Montessori toy brand, known for offering eco-friendly, wooden, and handcrafted toys. Founded in 2016 by Nisha and Vasanth, who were inspired by the need for wooden teethers for their daughter. The brand offers a wide range of products including teethers, push-and-pull toys, puzzles, rattles, picklers, balancing toys, jungle gyms, stacking and nesting toys, sliders, and Montessori furniture. Ariro Toys operates in the B2C retail market segment.

Shark Tank Deal: INR 50 Lakhs for 10% equity

No. of Shark Who Invested: Aman Gupta and Peyush Bansal

Shark Tank Season: 1

Auli Lifestyle 

Auli Lifestyle is an organic skincare brand founded in June 2017 by Aishwarya and Ardhendu Biswas. This homegrown brand has set new standards in skincare by combining natural ingredients, Ayurvedic knowledge, and modern science. Their products are made without harmful chemicals like parabens, phthalates, formaldehyde, SLS, mineral oil, petrolatum, paraffin, DEA, polyethylene beads, and animal ingredients (except cruelty-free honey and beeswax).

Shark Tank Deal: INR 75 Lakhs at 4% equity

No. of Shark Who Invested: Namita Thappar

Shark Tank Season: 1

Bamboo India

Bamboo India is a Pune-based startup dedicated to replacing plastic products with eco-friendly bamboo alternatives. Founded in 2016 by Ashwini and Yogesh Shinde, the company is on a mission to shift the perception of bamboo from being “The Poor Man’s Timber” to “The Wise Man’s Timber.” Their most successful product, the bamboo toothbrush, has gained widespread popularity, selling millions across India and internationally. Bamboo India has produced over 4 million bamboo toothbrushes and currently holds the top spot among its eight competitors in the industry.

Shark Tank Deal: INR 50 Lakhs for 3.5% equity and INR 30 Lakhs Debt

No. of Shark Who Invested: Ashneer Grover and Anupam Mittal

Shark Tank Season: 1

Nestroots

Nestroots is a home decor and lifestyle brand that offers a wide range of products, including decor, furnishings, kitchenware, dining items, and furniture. It was founded in 2016 by Chhavi Singh and Shekhar Godiyal. The startup aims to expand its offerings by adding categories like kids’ furniture and larger furniture pieces. Nestroots is available on more than 25 platforms, including its own website, as well as popular marketplaces like Amazon, Flipkart, Tata Click, and Myntra. With products already in over 1 lakh Indian homes, Nestroots features 5 main categories and 28 subcategories, including furniture, kitchen and dining products, serve ware and tableware, barware, and furnishings.

Shark Tank Deal: INR 50 Lakhs for 2% equity

No. of Shark Who Invested: Namita Thappar 

Shark Tank Season: 2

Nish Hair

Nish Hair is a brand that focuses on providing high-quality human hair extensions. It was founded by Payal Gulati in 2017 with a mission to “Normalize hair loss” by offering top-notch yet affordable products for those dealing with hair loss issues. Nish Hair is India’s first online company dedicated to hair extensions and has pioneered DIY hair extensions in the country, including clip-in hair toppers. They offer a wide variety of 100%human hair extensions and premium accessories, ensuring that customers can find the perfect style, texture, and size to achieve their desired look.

Shark Tank Deal: INR 1 crore at 2% equity

No. of Shark Who Invested: Amit Jain

Shark Tank Season: 2

Perfora

Perfora is a digital-first oral care brand that offers a variety of innovative products, including electric toothbrushes, toothpastes, and teeth-whitening pens. It was founded by Jatan Bawa and Tushar Khurana and the brand has seen a significant boost in sales following its appearance on Shark Tank. Perfora has served over 6 lakh customers, primarily in major cities like Delhi, Mumbai, and Bangalore. The brand is available in 120 retail outlets across the Delhi-NCR region and sells through its D2C platform as well as on marketplaces like Amazon, Nykaa, Flipkart, BigBasket, and Zepto.

Shark Tank Deal: INR 80 Lakhs for 2.5%

No. of Sharks Who Invested: Peyush Bansal, Namita Thappar, and Vineeta Singh

Shark Tank Season: 2

Allter

Allter is India’s first sustainable and rash-free diaper brand, founded by Surbhi Gupta and Arnav Gupta. The idea for Allter came from Surbhi Bafna’s personal experience as a new mother and entrepreneur focused on sustainability. Seeking eco-friendly alternatives to traditional diapers, she created a solution that allows modern parents to care for their babies and the environment simultaneously. This further positively impacts babies’ health. The brand aims to transform baby care with eco-conscious products with a commitment to the planet.

Shark Tank Deal: INR 1 crore for 4% equity

No. of Sharks Who Invested:  Aman Gupta, Anupam Mittal, and Ritesh Agarwal

Shark Tank Season: 3

Lea Clothing Co.

Lea Clothing Co. is a fashion apparel brand founded by a mother-daughter duo, Kriti Aneja and Lavanya Aneja. The brand is dedicated to celebrating women of all sizes. A key feature of Lea Clothing is its unique sizing chart, specifically designed for Indian body types, with sizes ranging from XS to 5XL. The brand also has two sister brands: Saanjh by Lea, which offers ethnic wear, and L’ange by Lea, which specializes in swimwear and lingerie.

Shark Tank Deal: INR 1 crore for 4% equity + 2% royalty until INR 1.5 crore are recouped

No. of Sharks Who Invested: Anupam Mittal, Azhar Iqubal, Namita Thapar, and Vineeta Singh

Shark Tank Season: 3

Ghar Soaps

Ghar Soap is a direct-to-consumer skincare brand founded by Sayyam and Sunny Jain. It blends the principles of Ayurveda with cutting-edge modern technology to offer natural solutions for skin, body, and hair care. Ghar Soap emphasises eco-conscious packaging and cruelty-free practices. They ensure that none of its products are tested on animals. This thoughtful approach allows the brand to deliver high-quality, effective products while staying true to its mission of sustainability.

Shark Tank Deal: INR 60 Lakhs for 4% equity

No. of Sharks Who Invested: Aman Gupta

Shark Tank Season: 2

Isak Fragrances

Isak Fragrances is a luxury perfume brand that caters to both men and women. It was established by Vidushi Vijayvergiya in 2017. The brand made its mark by appearing on Shark Tank India, though its roots trace back to 1850, when Shri Chunnamal Vijayvergiya originally founded the company. Isak Fragrance offers natural, handcrafted perfumes and attars that are known for their long-lasting appeal. The brand ensures all its products are 100% vegan.

Shark Tank Deal: INR 50 Lakhs for 50% equity

No. of Sharks Who Invested: Peyush Bansal

Shark Tank Season: 1

Get-A-Whey

Get-A-Whey is a health-focused ice cream brand founded by siblings Jash Shah and Pashmi Shah Agarwal, along with their mother, Jimmy Shah. What sets Get-A-Whey apart is its use of whey protein to create ice creams that are free from added sugars, yet taste just like traditional ice cream. The brand boasts 12 unique international flavours, along with 4 keto-friendly options, making it a popular choice for both fitness enthusiasts and ice cream lovers alike.

Shark Tank Deal: INR 1 crore for 15% equity

No. of Sharks Who Invested: Ashneer Grover, Aman Gupta, and Vineeta Singh

Shark Tank Season: 1

The Cinnamon Kitchen

The Cinnamon Kitchen is a fully plant-based bakery founded by Priyasha Saluja in 2019, offering a variety of spreads, snacks, cookies, cakes, and breads. The bakery specialises in organic, gluten-free, and plant-based treats and is dedicated to promoting a healthier lifestyle. With over 40 unique products, its star product is the Fudge, made from vegan dark chocolate and dates, which has become a customer favourite. The Cinnamon Kitchen is available both online and in retail outlets, including Amazon.

Shark Tank Deal: INR 60 Lakhs for 5% equity

No. of Sharks Who Invested: Aman Gupta

Shark Tank Season: 3

Blix

Blix is a toy manufacturing startup founded by Abbas Gabajiwala in 2016. It specialises in educational toys and robotic kits. Blix is dedicated to providing children with the tools, content, and stimulating environments needed for effective learning. With a focus on combining fun and education, it offers four distinct categories of toys on its website: Robotics Sets, Spare Parts, STEM Toys, and Queaky. Each product is thoughtfully designed to engage kids in hands-on learning by fostering creativity and critical thinking.

Shark Tank Deal: INR 80 Lakhs for 4% equity

No. of Sharks Who Invested: Aman Gupta & Ritesh Agarwal

Shark Tank Season: 3

Jhaji Store

Jhaji Store is a vibrant online marketplace offering a diverse range of high-quality products tailored to your everyday needs. Their mission is to provide an exceptional shopping experience with carefully curated items across categories like home essentials, lifestyle products, and innovative gadgets. They feature products from both emerging brands and established manufacturers, ensuring quality, affordability, and customer satisfaction. 

Shark Tank Deal: INR 85 Lakhs for 8.45% equity

No. of Sharks Who Invested: Namita Thapar and Vineeta Singh

Shark Tank Season: 2

Malaki

Malaki is an online marketplace dedicated to providing premium quality products that enhance everyday living. It was founded by Ashish Bhatia and Mohit Bhatia. The platform focuses on a diverse range of categories, including fashion, home decor, wellness, and lifestyle essentials. Malaki aims to curate a collection of items that combine quality, style, and practicality.

Shark Tank Deal: INR 50 Lakhs for 3% equity

No. of Sharks Who Invested: Aman Gupta and Peyush Bansal

Shark Tank Season: 2

Patilkaki

Patilkaki is a women-led startup specializing in snacks inspired by traditional Maharashtrian cuisine. It was founded by Vinit Patil with an aim to bring unique and delicious flavors to the snack market. Patilkaki is committed to quality and authenticity through its offerings that reflect the rich culinary heritage of Maharashtra. The company is not only expanding its product line but also increasing its availability in retail stores and online platforms. 

Shark Tank Deal: INR 40 Lakh for 4% equity

No. of Sharks Who Invested: Anupam and Peyush Bansal

Shark Tank Season: 2

The Sharks from Shark Tank India Season 3

All You Need to Know About the Sharks of the Season:

Conclusion

This list of Shark Tank items highlights the innovation and entrepreneurial spirit showcased on Shark Tank India. From cutting-edge tech to everyday essentials, these Shark Tank India products have proven their value in the market. Whether you’re exploring the Shark Tank India product list for inspiration or seeking the best products to support, these Shark Tank India best products stand out for their quality, creativity, and impact. As some of the most successful Shark Tank products, they not only represent great investment opportunities but also offer unique solutions that resonate with consumers across the country.

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