Top B2B E-commerce Marketplace in India

Sanidhya Negi / October 17, 2024

India’s B2B e-commerce landscape is growing, with immense growth potential in the coming years. The gross merchandise value (GMV) of B2B e-commerce in India’s manufacturing sector reached USD 9 billion in 2022, and the overall B2B online marketplace is expected to be a USD 200 billion opportunity by 2030. As more businesses embrace digital transformation, B2B marketplaces in India are playing a crucial role in connecting suppliers and buyers across industries, offering convenience, efficiency, and a wider market reach.

This blog will explore the best B2B ecommerce marketplaces in India and how they are shaping the future of business.

What is a B2B Online Marketplace?

A B2B online marketplace is a digital platform which is designed to help businesses connect with other businesses to buy and sell goods or services. B2B marketplaces focus on companies that typically deal in larger volumes of products or specialized services. These online platforms provide a secure space for businesses to manage transactions, streamline purchasing processes, and facilitate trade all in one place. B2B marketplaces allow organizations to find the right suppliers, negotiate terms, and make bulk purchases efficiently.

10 Best B2B Online Marketplaces

B2B online marketplaces have revolutionized the way businesses interact as they offer a streamlined approach to sourcing and selling products and services. In India, several platforms stand out for their ease of use, variety, and value-added features. These marketplaces connect buyers and suppliers across various industries, making it easier for businesses to find partners and grow. 

Here’s a list of the best B2B portals in India that provide a seamless experience for businesses looking to scale up their operations.

IndiaMart

IndiaMART is one of the leading B2B online marketplaces in India, founded in 1996 by Dinesh Agarwal and Brijesh Agrawal. It holds 60% of the market share and offers over 75 million products, connecting over 130 million buyers with 7 million suppliers. Businesses benefit from its lead management systems and payment solutions which makes IndiaMART the go-to platform for both small and large enterprises.

Amazon Business

Amazon Business is a unique platform designed to meet the needs of companies. It offers features like bulk pricing and tax-exempt purchases. Amazon Business was launched in 2015. This B2B portal provides businesses access to a wide range of products, further helping streamline procurement and reduce costs.

Flipkart Wholesale

Flipkart Wholesale was launched in 2020 and it caters specifically to small retailers in India. The platform offers a wide variety of products at competitive wholesale prices. Flipkart Wholesale allows small businesses to stock their inventory efficiently with items ranging from groceries to apparel.

Alibaba

Alibaba enables Indian businesses to tap into global markets. It has an extensive range of products and services across industries. This B2B online marketplace facilitates cross-border trade. Alibaba helps Indian suppliers expand internationally and adopt global best practices.

TradeIndia

TradeIndia was established in 1996. It is a reliable B2B portal in India that has helped millions of businesses connect. With over 5 million registered users, the platform covers a variety of sectors. TradeIndia has made it easy for small and medium-sized enterprises to compete globally.

Udaan

Founded in 2016, Udaan revolutionizes B2B e-commerce in India by providing small businesses with access to a wide range of products, along with logistics and financial support. Udaan’s vision is to simplify the supply chain for small retailers, making it a crucial player in India’s B2B landscape.

Moglix

Moglix specializes in industrial goods. It has over 700,000 SKUs and a network of 16,000 suppliers. Moglix was founded in 2015. This B2B portal offers products in categories like safety equipment and office supplies. This makes it a one-stop shop for businesses seeking industrial solutions.

OfBusiness

OfBusiness is a niche B2B online marketplace that focuses on the manufacturing and infrastructure sectors. It connects SMEs with suppliers of raw materials and boasts over 700,000 registered sellers. OfBusiness helps businesses streamline their procurement processes across all Indian states.

ExportersIndia

ExportersIndia was founded in 1997, and it helps Indian manufacturers connect with both domestic and international markets. Its user-friendly interface offers features like direct query handling and a 24/7 virtual showroom. 

Global Sources

Global Sources is a B2B marketplace that connects buyers with suppliers from China, Taiwan, and India. With a strong focus on quality and reliability, the platform carefully review its suppliers. This ensures that buyers can trust the products and services they source from this marketplace.

JioMart

JioMart is a B2B portal in India launched by Reliance Retail and Jio Platforms. It was started as a grocery-focused platform in 2019 and quickly expanded to include fashion, home essentials, and lifestyle products. JioMart, headquartered in Navi Mumbai, serves over 200 cities across India and caters to both kirana stores and direct consumers. It has become a go-to platform for reliable grocery and household supplies with over 750 million customers.

Anar

Anar is a dynamic B2B online marketplace for SMEs in India, connecting manufacturers, wholesalers, retailers, and resellers nationwide. It has over 10 lakh businesses, 2 lakh manufacturers and wholesalers, and 7,500+ GST-verified users. Anar provides a vast catalog of 41 lakh products across 200+ categories, including clothing, jewelry, footwear, and grocery. Through its portal and app, Anar makes it easy for buyers and sellers to interact and build business relationships.

eWorld Trade

eWorldTrade is a fast-growing player in the B2B online marketplace which is known for its modern approach and focus on customer needs. Through its user-friendly platform, it simplifies international trade and opens up new global markets for Indian businesses. eWorldTrade makes it easier for sellers to connect with buyers worldwide, further helping them expand and reach new customer bases.

Go4WorldBusiness

Go4WorldBusiness is a B2B marketplace that was founded in 1997. It connects global exporters and importers by supporting them in expanding business opportunities. The platform hosts 1.2 million suppliers and offers 20,000 daily buyer-seller inquiries across numerous product categories. Go4WorldBusiness offers 24×7 live chat and partnership with trade bodies like FICCI, helping businesses find reliable international buyers.

Power2SME

Power2SME is a B2B marketplace designed to make raw material sourcing affordable for SMEs. It provides bulk purchase options, clear pricing, and helps small and medium businesses streamline procurement. This makes it a valuable resource for growth of SMEs.

Advantages of Selling on B2B Marketplace

A B2B marketplace helps businesses buy and sell products in bulk, offering seamless transactions and access to new markets. Some of the main benefits of selling on B2B marketplace.

Wholesale Selling Made Easy: A B2B marketplace is ideal for businesses looking to sell products in bulk. These platforms, such as Amazon Business, allow sellers to meet buyers’ wholesale needs by offering products in large quantities at competitive prices. This simplifies the selling process and provides access to a broader range of wholesale buyers.

Access to Efficient Logistics: B2B marketplaces often provide an integrated logistics network that sellers can tap into. For example, Bigship offers a logistics platform partnered with trusted service providers across India, covering 29,000+ pin codes Pan India. Sellers can calculate shipping rates and choose the best option, eliminating the need to manage their own logistics system, saving time and resources.

Expanding Into New Markets: A major advantage of a B2B marketplace like Alibaba is the opportunity to reach both domestic and international buyers. Sellers can test products in global markets, utilizing the platform’s experience and networks to explore new growth opportunities.

Data and Sales Analytics: B2B platforms in India also offer sellers access to valuable analytics tools. These tools help monitor sales performance, customer preferences, and payment history. With this data, businesses can refine their products and strategies to align with market demand and optimize their sales process.

Lower Operational Cost: By using the fulfillment, payment processing, and customer service features provided by these B2B platforms, sellers can significantly reduce their operational costs. These platforms manage important aspects of the business, such as handling customer queries, managing returns, and ensuring smooth payment processes. This allows sellers to focus on scaling their business.

Insight into Customer Profiles: When conducting transactions on a B2B platform in India, sellers can access detailed customer profiles. These profiles provide essential business information, which further help sellers understand the buyer’s needs and customize their offerings. 

Factors To Consider When Choosing a B2B Marketplace

There are several factors that you should consider when selecting the best B2B portal in India. Some of the main ones are mentioned below.

Vendor Management Features: A good B2B marketplace should let you manage your company profile, contact details, and pricing, simultaneously allowing you to control team roles and responsibilities.

Data Security: Information security is a priority for any online platform. So, choose a marketplace that ensures strong data protection measures to keep your business information safe from potential threats.

Self-Service Options: Many buyers prefer handling orders on their own, so it’s important that the marketplace offers self-service functions. Features like quote requests, order submissions, and shipment tracking should be easily accessible to enhance user experience.

User-Friendly Search Navigation: A good B2B marketplace should have efficient search tools that allow buyers to filter results by criteria like brand, price, or product availability, making it easier to find the right products quickly.

Seamless Integration: Make sure the marketplace can integrate with your existing software tools that allows for smooth operation and collaboration with other systems you use. 

Conclusion

Finding the best B2B portal in India can significantly scale up your business by providing smooth connections, better deals, and efficient transactions. Whether you’re looking for a comprehensive B2B online marketplace, the right choice can transform how you operate and grow.

Apart from selecting the right B2B marketplace, another important selection is of a suitable logistics partner. Bigship, a courier aggregator, offers solutions that enhance your operations with real-time tracking, NDR reports, bulk shipping, and carrier management. You can elevate your logistics game and unlock success with Bigship’s smart courier recommendations for a hassle-free shipping experience. 

All the B2B businesses can sign up here, to start your shipping journey with Bigship.

FAQs

Ques: What you mean by a B2B e-commerce Marketplace?

Ans: A B2B e-commerce marketplace is an online platform where businesses connect to buy and sell products or services. It helps companies grow by making it easy to do business with other companies.

Ques: What are some of the famous B2B online marketplaces?

Ans: The list of famous B2B online marketplaces are mentioned below.

• IndiaMart
• JioMart
• Amazon Business
• Flipkart Wholesale
• Alibaba
• Moglix
• eWorld Trade

Ques: Which is the largest online B2B platform in India?

Ans: IndiaMart is the largest online B2B platform in India. It connects over 130 million buyers with 7 million suppliers.

Ques: How do B2B marketplaces generate profits?

Ans: B2B marketplaces generate revenue mainly from subscriptions, advertising, and partnerships.